Whether you like it or not everyone you meet is going to ask what your business does. Explaining your business to your friends and family in concise terms helps in so many ways. It will help you hone your sales pitch to your potential customers as well.
The idea of the elevator pitch is to get your listener to understand it as quick and easy as possible. Here is a quick way to create yours!
- Find a similar product or service and explain how you differ. Here is what we came up with for our pitch to partners and VC's.
- Climber.com is like eHarmony for jobs.
- Follow that up with a definition of how and why you are similar.
- Using science we match a Climbers needs and values against an organizations best preforming employees. People go to Match.com to date, people go to eHarmony to get married. People come to Climber.com to create a long-term career relationship and work with people who share their values.
- Pitch your friends: Ask your listener to restate what you have told them. If most people get it, you have a winner. If your have to explain more, go back to the drawing boards.
Cheers,
Mike
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