Funding the Business:

Every business need funds. Sometime you can do it by yourself and sometimes it makes sense to bring in some outside investors.

We choose to raise some outside money for several reasons:

• SmartMoney: there are people who add something to business besides just money. They bring a special talent. Their investment just keeps their attention.
• Spreading the Risk: Taking investors allows you to your risk. We still invested a good deal of money into mingle however, it is not the only investment.
• Commitment to Task: When you take someone's money, you have a higher level of commitment to deliver.
  

Cheers,
Mike