Core Statement

We had some great internal meetings today. We truly have a great set of people and that allows us the freedom have conversations where everyone gets it. As the company grows we may not have the luxury of a constructive all in meeting.

A company must remain fluid, but must also be true to its core beliefs. I believe this can be done creating a core statement. This core statement is the benchmark by which we make company decisions. Our core statement at mingle is the desire to create the safest, most secure place online to create relationships.

Once the core statement is created we can then test our decisions against it. We ask ourselves in the choice at hand is inline with our core company statement. Even though a decision may make financial business sense short term, are we doing the wrong thing for our customer long term? Are we selling out our customer?

The core statement forces consistency and reliability in a company. As times change it may be necessary to change and augment the core statement. It is important to note that most companies will change their products or services more than their core.

If executed correctly, customers will feel your core statement.

Cheers,
Mike