Thursday, July 05, 2007

Entrepreneurial ADD: The entrepreneur's best friend and worst enemy

I have found that most of the entrepreneurs I have met have no shortage of great ideas. The problem becomes which one to work on. Whether it is for an existing business or a new start-up it is tough to prioritize them into a manner that makes sense. What's worse is that new great ideas are not always better than the ones you are working on, they are just a little fresher.

How do you evaluate your idea?
  1. Write it down or file it away for a day, a week, a month. Share it with your team after you have chewed on it for a while.
  2. Impact: value/velocity/buy-in. Clearly as you can articulate the value to the organization, how fast can it make what impact. Who do you have that agrees the idea is worthwhile? Should it displace something else that is being worked on.
  3. Test Cases: Run scenarios, can you test it before committing fully? What would you expect if it were a home run? what about a single or a strikeout?
  4. E-ADD: When was the last time you changed focus? How good is this idea compared to one you already executed? How confident were/are you?

It has taken me some years to recognize that staying on point is the best way to properly prove/disprove ideas. Remember, the day your best idea comes is not a great day, but rather a signal of a peak. I believe my best ideas lay ahead of me!

Cheers,
Mike

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